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Conscious Food Organic Sorghum (Jowar Atta) is a healthy substitute for your usual wheat flour. Make rotis and idlis with Jowar atta for ensuring a healthy lifestyle. Some find Organic Sorghum Jowar Atta tastier as compared to the usual atta, often mixing it with other flour for adding taste. Conscious Food, set up in 1990, is India¿s pioneering company in natural and organic food. The company sources most of its products from small organic farms and farming communities all over the country. A rigorous check is maintained on quality, and stringent standards of hygiene are enforced at every stage, from the farm to the Conscious Food workshop in Mumbai.